Commercial · Sans serif · Linotype
Avenir
Avenir is a licensed font from Linotype: Complete family of 12 fonts: $429.90 USD, as printed on the foundry or reseller’s page on 2026-09-05. The 4 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. Avenir is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Adrian Frutiger
- Styles
- 12
- Classification
- Sans serif
- Price
- Complete family of 12 fonts: $429.90 USD (Individual Styles from $42.99 USD) — as printed, read 2026-09-05
Adrian Frutiger's reinterpretation of the early-twentieth-century geometric sans with added humanist warmth; the original 12-style family with gradual weight steps, used on airport signage and as Amsterdam's city typeface.
Free alternatives to Avenir
Suggested, not measured
Typecase measures fonts from their outlines. Avenir is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Nunito Sans webfont did not load here — this is a fallback face, not Nunito Sans.
commonly substituted
A geometric-leaning sans with round bowls and a full weight range; the usual free stand-in for Avenir's softened geometry, though slightly wider.
Quiet luxury, approachable
The Outfit webfont did not load here — this is a fallback face, not Outfit.
same classification
A geometric sans with a full weight range; cleaner and more purely geometric than Avenir, which keeps a humanist touch.
Quiet luxury, approachable
The Montserrat webfont did not load here — this is a fallback face, not Montserrat.
commonly substituted
Geometric sans widely used where Avenir would be; wider and larger on the body, so it sets less economically.
Quiet luxury, approachable
The Jost webfont did not load here — this is a fallback face, not Jost.
same classification
Inspired by 1920s German geometric sans faces, the same tradition Avenir reinterprets; more strictly geometric and with a smaller x-height.
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