Commercial · Sans serif · Font Bureau
Benton Sans
Benton Sans is a licensed font from Font Bureau: Licenses from $2,640.00 USD, as printed on the foundry or reseller’s page on 2026-09-05. The 3 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. Benton Sans is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Tobias Frere-Jones, Cyrus Highsmith
- Styles
- 65
- Classification
- Sans serif
- Price
- Licenses from $2,640.00 USD (Complete family of 65 fonts: $2,640.00 USD) — as printed, read 2026-09-05
Redesign of Morris Fuller Benton’s 1903 News Gothic, begun by Frere-Jones in 1995 from drawings at the Smithsonian and extended by Highsmith; 65 styles across several widths.
Free alternatives to Benton Sans
Suggested, not measured
Typecase measures fonts from their outlines. Benton Sans is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Libre Franklin webfont did not load here — this is a fallback face, not Libre Franklin.
derived
An open revival of Benton’s Franklin Gothic, a sibling of the News Gothic that Benton Sans is based on; heavier and wider than Benton Sans.
Quiet luxury, approachable
The Archivo webfont did not load here — this is a fallback face, not Archivo.
same classification
American-grotesque-style family with multiple widths, echoing Benton Sans’s width range.
Quiet luxury, approachable
The Work Sans webfont did not load here — this is a fallback face, not Work Sans.
same classification
A grotesque in the same early-twentieth-century idiom, single width.
Own Benton Sans? Point the app at the file and this list becomes measured: every open family ranked by how close it actually is, with the difference named. The file never leaves your machine.
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