Commercial · Sans serif · ITC
ITC Avant Garde Gothic
ITC Avant Garde Gothic is a licensed font from ITC: Complete family of 20 fonts: $329.98 USD, as printed on the foundry or reseller’s page on 2026-09-05. The 3 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. ITC Avant Garde Gothic is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Tom Carnase, Erich Gschwind, Christian Mengelt, Edward Benguiat, André Gürtler, Herb Lubalin
- Styles
- 20
- Classification
- Sans serif
- Price
- Complete family of 20 fonts: $329.98 USD (Individual Styles from $42.99 USD) — as printed, read 2026-09-05
Herb Lubalin and Tom Carnase's geometric sans grown from the Avant Garde magazine logo, with condensed styles by Ed Benguiat (1974) and obliques by Gürtler, Gschwind and Mengelt (1977); 20 styles.
Free alternatives to ITC Avant Garde Gothic
Suggested, not measured
Typecase measures fonts from their outlines. ITC Avant Garde Gothic is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Poppins webfont did not load here — this is a fallback face, not Poppins.
commonly substituted
A geometric sans with constructed, rationalist forms and circular bowls; the usual free stand-in for Avant Garde's headline role.
Quiet luxury, approachable
The League Spartan webfont did not load here — this is a fallback face, not League Spartan.
same classification
An interpretation of an American geometric sans with tight fit and heavy weights, matching Avant Garde's 1970s poster feel.
Quiet luxury, approachable
The Josefin Sans webfont did not load here — this is a fallback face, not Josefin Sans.
same classification
A 1920s-inspired geometric sans with a low x-height; shares the geometry but not Avant Garde's tight, ligature-heavy setting.
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