Commercial · Serif · LucasFonts
TheSerif
TheSerif is a licensed font from LucasFonts: Complete family of 52 fonts: $1,050.00 USD, as printed on the foundry or reseller’s page on 2026-09-05. The 3 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. TheSerif is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Luc(as) de Groot
- Released
- 1994
- Styles
- 52
- Classification
- Serif
- Price
- Complete family of 52 fonts: $1,050.00 USD (Individual Styles from $49.00 USD) — as printed, read 2026-09-05
- Trial
- The foundry offers a trial download.
The serif member of the Thesis superfamily, first published by Luc(as) de Groot in 1994 as a secondary face and since used for text; 52 styles on MyFonts. LucasFonts offers trial fonts.
Free alternatives to TheSerif
Suggested, not measured
Typecase measures fonts from their outlines. TheSerif is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Source Serif 4 webfont did not load here — this is a fallback face, not Source Serif 4.
same classification
A transitional text serif built to pair with a sans sibling, like TheSerif within Thesis.
Quiet luxury, approachable
The Merriweather webfont did not load here — this is a fallback face, not Merriweather.
same classification
A sturdy low-contrast text serif with a large x-height, similar in colour to TheSerif.
Quiet luxury, approachable
The Bitter webfont did not load here — this is a fallback face, not Bitter.
same classification
A slab-flavoured text serif for screens; TheSerif's slab-like serifs sit close to it.
Own TheSerif? Point the app at the file and this list becomes measured: every open family ranked by how close it actually is, with the difference named. The file never leaves your machine.
Open the app →