Commercial · Sans serif · Linotype
Trade Gothic
Trade Gothic is a licensed font from Linotype: Complete family of 14 fonts: $429.90 USD, as printed on the foundry or reseller’s page on 2026-09-05. The 4 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. Trade Gothic is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Jackson Burke
- Released
- 1948
- Styles
- 14
- Classification
- Sans serif
- Price
- Complete family of 14 fonts: $429.90 USD (Individual Styles from $42.99 USD) — as printed, read 2026-09-05
Jackson Burke's American gothic for Mergenthaler Linotype, first cut in 1948 and extended until 1960; loosely related styles whose lack of strict family structure gives it an earthy feel. 14 styles.
Free alternatives to Trade Gothic
Suggested, not measured
Typecase measures fonts from their outlines. Trade Gothic is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Archivo Narrow webfont did not load here — this is a fallback face, not Archivo Narrow.
commonly substituted
A narrow grotesque built for print and screen; the usual free choice for Trade Gothic's condensed headline role.
Quiet luxury, approachable
The Roboto Condensed webfont did not load here — this is a fallback face, not Roboto Condensed.
commonly substituted
A condensed neo-grotesque widely used in place of Trade Gothic Condensed; more regularised, less of Trade Gothic's earthy irregularity.
Quiet luxury, approachable
The Oswald webfont did not load here — this is a fallback face, not Oswald.
same classification
A reworking of the Alternate Gothic style, the same ATF-era condensed gothic idiom; heavier and tighter, best in headlines.
Quiet luxury, approachable
The Pathway Gothic One webfont did not load here — this is a fallback face, not Pathway Gothic One.
same classification
A narrow grotesque sans in a single book weight; close to Trade Gothic Condensed in proportion.
Own Trade Gothic? Point the app at the file and this list becomes measured: every open family ranked by how close it actually is, with the difference named. The file never leaves your machine.
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