Commercial · Sans serif · Hoefler&Co
Verlag
Verlag is a licensed font from Hoefler&Co: $199, as printed on the foundry or reseller’s page on 2026-09-05. The 3 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. Verlag is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Jonathan Hoefler
- Released
- 1995
- Styles
- 30
- Classification
- Sans serif
- Price
- $199 (Verlag (one width); Verlag Complete, all 30 styles, $497. Prices read from typography.com’s product JSON (the same data the styles page renders); shown on the page as US dollar amounts.) — as printed, read 2026-09-05
Geometric sans commissioned by the Guggenheim Museum in reply to the lettering on Frank Lloyd Wright’s building; small lowercase and tall ascenders. Regular, condensed and compressed widths.
Free alternatives to Verlag
Suggested, not measured
Typecase measures fonts from their outlines. Verlag is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Jost webfont did not load here — this is a fallback face, not Jost.
same classification
A Futura-style geometric sans with the small x-height and tall ascenders that Verlag also uses.
Quiet luxury, approachable
The Josefin Sans webfont did not load here — this is a fallback face, not Josefin Sans.
same classification
Geometric sans with a small lowercase in the 1920s manner; lighter and more decorative than Verlag.
Quiet luxury, approachable
The Montserrat webfont did not load here — this is a fallback face, not Montserrat.
commonly substituted
A geometric sans widely used in place of paid geometrics; its larger x-height gives a different texture from Verlag.
Own Verlag? Point the app at the file and this list becomes measured: every open family ranked by how close it actually is, with the difference named. The file never leaves your machine.
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