Commercial · Sans serif · Hoefler&Co
Whitney
Whitney is a licensed font from Hoefler&Co: $199, as printed on the foundry or reseller’s page on 2026-09-05. The 3 open-licence families below are suggested in its place, each with the basis for the substitution.
The name above is set in a fallback face. Whitney is a licensed font and there is no file here to show it in; the foundry’s page has the real specimen.
- Designer
- Tobias Frere-Jones
- Released
- 1996
- Styles
- 52
- Classification
- Sans serif
- Price
- $199 (Whitney Basic package; Whitney Pro $499; Whitney Index $99. Prices read from typography.com’s product JSON (the same data the styles page renders); shown on the page as US dollar amounts.) — as printed, read 2026-09-05
Humanist sans commissioned by the Whitney Museum, drawn in 1996 and redeveloped with Hoefler from 2000. Compact and open, made to serve both museum print and signage.
Free alternatives to Whitney
Suggested, not measured
Typecase measures fonts from their outlines. Whitney is not on this machine, so these were chosen by what is known about it — classification, lineage, common use — and each is labelled with that basis. Open one to see its measured character and neighbours.
Quiet luxury, approachable
The Source Sans 3 webfont did not load here — this is a fallback face, not Source Sans 3.
commonly substituted
A compact humanist sans with open apertures made for UI and text; less condensed than Whitney and without its signage-oriented details.
Quiet luxury, approachable
The Fira Sans webfont did not load here — this is a fallback face, not Fira Sans.
same classification
Humanist sans with a wide weight range and italics; more calligraphic in its curves than Whitney.
Quiet luxury, approachable
The PT Sans webfont did not load here — this is a fallback face, not PT Sans.
same classification
Humanist sans with narrow, economical proportions close to Whitney’s; fewer weights.
Own Whitney? Point the app at the file and this list becomes measured: every open family ranked by how close it actually is, with the difference named. The file never leaves your machine.
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